About FirmHugger

Read about the idea behind FirmHugger, and why it matters

FirmHugger is about you

As a consumer you have power!

Every time you buy stuff you vote with your money. This means that you can make a difference through the stuff you buy! When you buy green products from responsible companies you contribute to positive change.

But it can be a tough job to be a green, responsible consumer. Very often, we don’t really know what happens in the making of all the stuff we buy.

FirmHugger is here to change that. We want to make it easy for you to find awesome companies that help make the world a better place.

How does it work?

We don’t run FirmHugger. You do.

FirmHugger is 100% social. This means that all content is created by users - or FirmHuggers as we call them.

As a FirmHugger you can:

  • Add green, responsible companies that you would like to recommend to other FirmHuggers
  • Share your knowledge of the companies on FirmHugger by writing comments and reviews.
  • Hug the companies you like to show your support and inspire others to check them out.
  • And most importantly: Be inspired by other FirmHuggers to find green alternatives to the stuff you buy and make a difference by supporting responsible companies. That’s what it’s all about really!

What does FirmHugger mean?

You may know the term treehugger for a dedicated environmentalist. A FirmHugger is a dedicated green, ethical consumer.

It is meant to illustrate that by supporting companies you like you can make a difference. You should want to hug the firms you support to spell it out :)

So take treehugging to the next level!

What does a HUG mean?

A hug means that you like the company and what it stands for. When you hug a company on FirmHugger you show support to the company and inspire fellow FirmHuggers to check it out. That way, your hugs can inspire others to a green lifestyle.

Your ideas are welcome!

If you have any ideas, questions, suggestions, comments (or just want to say hi) drop us an email at contact@firmhugger.com

You can also submit your feedback on the green button to the left.


Why it matters