About FirmHugger

Read about the idea behind FirmHugger, and why it matters

Why it matters

We are already over 7 billion people on Earth. By 2025 we’ll be 8 billion and around 2045 we could hit 9 billion... The global economy is expected to be 4 times bigger in 2050 than today...

This will put enormous pressure on Earth’s resources.

We already need 1.5 planets for our consumption and waste. If nothing changes, by mid 2030s we will need 2.

In short, our current consumer society is based on a system that’s not sustainable. Basically products are made from natural resources and eventually turned into waste.

With a limited amount of natural resources, it doesn’t take a rocket scientist to figure out that we can’t run such a system forever.

The consequences of the stuff we buy

Pretty much every single environmental problem is directly or indirectly linked to the stuff we buy - and many social problems too.

But as a consumer it can be very difficult to know what went on in the making of the stuff we buy. The negative consequences often happen very far away and is “hidden” from the consumer.

Here are a few examples to illustrate:

  • The production of palm oil is a major cause of deforestation and climate change. Palm oil is used in our food, cleaning products, cosmetics and fuel - to name a few.
  • The cotton business is one of the dirtiest businesses in the world. It uses enormous amounts of toxic chemicals and has made a whole sea virtually disappear (yes, really).
  • It takes 24,000 liters of water to produce 1 kilo of chocolate. 21,000 liters for coffee and 15,500 for beef. By 2030, nearly half of the world's population are expected to be living in areas under severe lack of water.
  • Most of the world’s clothes - and a lot of other stuff - are made in sweatshops where people sometimes work more than 100 hours a week for as little as 1 US cent per hour. Sometimes directly exposed to toxic chemicals.
  • Modern day slavery has been linked to at least 50 different products including coffee, chocolate, cotton, sugar, footwear, toys, electronics, gold, diamonds, palm oil, timber.
  • If overfishing does not stop, the world will run out of seafood in 2048.

None of this is made clear when we buy things. So as consumers we risk “taking part” in some real bad stuff.

When we buy stuff we indirectly “support” all the things that have happened in the making of that product - even though it’s completely unintended.

FirmHugger wants to change this by:

  • Help you get a clearer picture of the consequences of the stuff we buy
  • Help you find the good stuff

What’s the alternative?

The good news is that you can find green products made with respect to people and planet. Green, responsible companies are out there working hard to make the world a better place!

The problem is that it can be very difficult to find them.

FirmHugger works to change this. We want to make it easier for you to find them and help make the world a better place by supporting them.

So start FirmHuggin’ the awesome green companies are out there!

PS - You can follow our blog where we post weekly on the consequences of our consumer society as well as updates on how things are going with the FirmHugger project and other stuff we find interesting.


The companies on FirmHugger