Hearts are awards that you receive for being active on FirmHugger.
See the complete list of heart badges
When you buy stuff you don’t just choose the product. You also choose the story behind it.
It matters where you get your stuff from!
When you buy stuff you don't just buy a product - you also choose the story behind the product.
By choosing products with great stories, you make a difference! Not only to yourself, but also to other people and our planet.
FirmHugger makes it easy for you to find ethical companies that offer products with great stories.
If you own or represent an ethical company you can create an official company profile. Sign up here
You should only add companies that are dedicated to being ethical in their way of doing business, and concerning the products/services they sell. Also, only add companies that sell consumer products/services.
A truly ethical company is using the power of business to solve social and environmental problems and taking concrete actions to make the world a better place.
When adding a company to FirmHugger it is therefore essential that the company is making a positive impact through one or more of the following (or similar) areas:
In addition, the company should clearly lay out its social and/or environmental vision and values on its website.
In the end, it really comes down to the company's dedication in running a truly ethical business. FirmHugger is not for companies with only small green efforts compared to their core businesses.
A company must be approved before it can appear on FirmHugger's main pages. The approval of a company is currently decided by FirmHugger staff based on input from the community (hugs, comments, and concerns) and our own research on the company according to FirmHugger's guiding principles.
The approval process aims to ensure the credibility of using FirmHugger for finding/displaying ethical companies and products of high standard - and is therefore in everybody's interest.
In time, the aim is to make approval entirely up to the community.
If you own or represent an ethical company you can create an official company profile. Sign up here.